Company A is a major participant in the advertising and promotion process. A true creative hero.” Emma Carroll, author of Letters From The Lighthouse, also remembered Kerr at the Hay Festival, saying: “Hearing her talk … I’m also fascinated by true crime. Company A helps these companies reach the target market effectively with the message. It also wants to maintain tighter control over its advertising and promotion activities. The term client, in the ad agency industry, refers to the: A(n) _____ is an outside firm that specializes in the creation, production and/or placement of the communications message and that may provide other marketing and promotions related services. The _____ is a document that the agency's creative department uses to guide the development of advertising ideas and concepts. Which of the following is true of creative people and thinking? This is because of their size and their focus in the market. These firms are small and they cannot have the finance departments and management executives. The DDB Needham advertising agency receives compensation from its clients based on their sales and market share performance. Which of the following describes a limitation associated with the decentralized organizational structure for advertising? We are a group of Creative thinkers who work to highlight the unique attributes of our clients with creative new concepts and attractive designs. When a _____ is used, most of a company's advertising and promotional activities will be the responsibility of the advertising manager. A reasonable estimate of the agency's commission on this space buy is: Opponents of the agency commission system argue this system is not effective because: Which of the following statements about changes in the way advertising agencies are being compensated is true? (p. 87) Which of the following statements is true about creative boutiques? Which of the following statements is true about the role of top management in the advertising and promotion decision making process? Find an example of a company that uses a creative boutique and discuss why the decision to use a smaller agency may be appropriate for this firm. in order to gather objective information that is valuable to the advertiser's promotional programs? We are loving this cardigan! Which of the following statements is true about superagencies? Find guides to this achievement here. It is a super soft knit cardigan that is perfect for any season! Online ordering systems built in hours | Rye Design, Kent, UK If your business needs to sell online we can help you get up and running quickly and smoothly - often with your business ready to take orders within hours. Course Hero is not sponsored or endorsed by any college or university. A typical direct-response agency is divided into three main departments. During a vacation with my family, I started taking photos on my morning runs. (p. 87) A(n) _____ is an agency that specializes in and provides only creative services. The parts of this structure are called on as needed to perform their particular specialty and serve all of the agency's clients. Which of the following statements is true about how advertising agencies are compensated for their services? Lack of long-term objectivity, flexibility, and creativity are a few of the reasons why a company might move away from: A company that uses an in-house agency might turn its advertising and promotion tasks over to an outside agency to: Which of the following statements about the U.S. advertising agency business is true? https://quizlet.com/380831883/buad471-exam-1-ch-3-flash-cards B) They are headed by a media buying director. During a merger or acquisition of the agency by some other larger agency, the main reason for the discontinuation of the agency-client relationship is: Which of the following statements is true about speculative presentations? B. The central goal of productive media planning should be to enhance frequency rather than reach. True to size, model wearing size small 100% Acrylic. Which of the following statements about creative boutiques is true? Market research determined that the company needed to mold its bottle so as to make it easier to grasp. Shop Your Style . The years on experience with outside agencies has made it realize that it results in wastage of both time and money. Which department within an advertising agency supervises the casting of people to appear in the ad and the setting for the scenes? ) A. Company A has hired company B to take care of its advertising needs. Try it, wear it, love it Package design firms, market research companies, photographers, and printers are examples of: National Fruit Company makes "WhiteHouse" apple juice. Your fashion Defines you . In the creative community, such agencies are small companies that represent a limited client list and offer highly personalized service. it gives employees opportunity to develop expertise in servicing a variety of accounts. Negotiated commission rates for advertising agencies: A(n) ______ is a type of compensation arrangement where an agency charges a client a fixed monthly amount of money for all of its services and credits to the client any media commissions earned. B. Which of the following is true about integrated services? Why might a company choose to use a creative boutique rather than a larger, full-service agency? Sketch CB is a Branding and Marketing Agency Located In Jeddah, Saudi Arabia That has being successfully operating for eight years in the industry. He has to collect information from various other departments in the firm to gain a better understanding of the client's target audience. Comm 350 Ch3_Study questions for posttest (1).docx, California State University, Fullerton • COMM 350, Southeast Missouri State University • MK 343, California State University, Fullerton • MARKETING 353, MGMT_ ADVERTISING QUIZ #1 STUDY GUIDE.pdf, University of California, Irvine • MGMT 190. digital, svg, png, dxf, cut, cutting, file, machine, cricut, silhouette, sublimation, image, clipart, art, illustration, free, discount, download, iron on, wall, sign (L03) 15.Discuss the changing role of account representatives in advertising agencies. PrimeTime is a multi-product firm that follows an advertising organizational system where the manager has the responsibility for the marketing program, including the identification of target markets as well as the development of integrated marketing communications programs that will differentiate the brands and ensures that each brand receives concentrated managerial attention. Company A used to rely on outside advertising agencies for its advertising needs but since it is a global company, it is now worried that using external agencies may lead to non-consistency of its brand image. The agency person who is the focal point of the agency-client relationship is the: The function of gathering, analyzing and interpreting information that is useful in developing advertising is the responsibility of the agency's _____ department. Innovation Involves Using New Knowledge To Transform Organizational Processes Or Create Commercially Viable Products And Services. The _____ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel. Most large, national advertisers use in-house agencies. Which type of specialized service would have most likely coordinated a program to allow consumers to mail in UPC codes from three Reynolds products to receive a free Blockbuster movie rental? Which position has Greg been hired for? C) They have lesser access to creative talent. I made edits of my favorite pictures and eventually created a line of cards called #seenonmyrun. it completely avoids the usage of a commission system to compensate ad agencies. The city is reeling after officers shot … Boutique Slogans . A. _____ are drawings that show what the print ad will look like and from which the final artwork will be produced. A. (p. 87) Creative boutiques are agencies that: 62. Jackson & Morris is an advertising agency that handles each of its clients by assigning individuals from various departments to work together as a team on their accounts. Together, we’ll hone in on your distinctive aesthetic, creating your trademarked experience dripping with your brand’s personality. Which of the following is the amount of client money that agencies spend on media purchases and other equivalent activities? Which specialized service would have most likely been involved in this campaign? The creative advertising boutique is relatively small advertising agency that specializes in a certain field to offer the advertising content. Encourages company employees to exercise initiative and act responsibly. Loop Giveaways are specific to Instagram, although variations can be run on Facebook. His job profile includes gathering information relating to the client's product and service that can be used in the development of the creative strategy. Unique, Stylish, New . Creative apprentice achievement in My Universe - Fashion Boutique: Finish your first creation - worth 50 Gamerscore. Which of the following statements is true of the effects of reach and frequency of a media vehicle? Question 57 options: A) They lack creative personnel such as copywriters and artists. Which type of ad agency is most likely to assist the client in areas such as marketing strategy and research, campaign planning and execution, and media planning and buying? An ad agency that offers its clients a complete range of marketing, communication, and promotion services is known as a(n): AdonDemand, a new advertising agency in San Diego, is offering its clients various services such as marketing, sales promotion, research, promotion, package designing, direct marketing, publicity along with planning, creating, and producing the advertising. it allows the creative team and the media team to work together as a group. A(n) _____ is the type of firm an organization would hire to develop and implement programs to manage the organization's publicity and affairs with consumers and other relevant publics. The role of the advertising department in a company using a decentralized product management system is to: In a decentralized system of advertising organization, the responsibility of planning, implementing, and controlling the marketing program for an individual brand belongs to the: Individuals who have the responsibility of coordinating efforts of various product or brand managers for a particular product class are known as: A _____ advertising organizational system has the advantages of concentrated managerial attention, rapid response to problems, and increased flexibility. It features a gorgeous mustard color with three buttons in the front and some distressing on the bottom! So far, I have written 4 stories from the prompts. They lack media, research, and account planning capabilities. Speculative presentations are: 5. Under the _____ system of compensation, the client agrees to pay the agency a fee based on the costs of its work plus some agreed-on profit margin. In a boutique creative agency, you’re more likely to speak to the people who work on your creative, rather than an account handler who oversees it. If an advertiser wants a very detailed accounting of how its advertising and promotional monies are being spent and what it is being charged by its ad agency, it is likely to use a(n) _____ compensation system. A(n) _____ is an individual who specializes in helping clients choose their advertising agencies. D. Entails fewer layers of management. The _____ is responsible for creating the visual portion of an ad such as layouts and the commercial storyboards. Which of the following statements is true about advertising agencies? Creative boutiques: only provide creative services to their clients. Which of the following is true of a creative boutique? Which of the following advertising agencies should it adopt? Under a decentralized system, the advertising department is generally a part of _____ department. A major reason why some companies choose to use an in-house agency is to: Which of the following is an advantage of an in-house agency? Advertising manager, usually, takes the final decision about allocating funds towards the … Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional function lies with the: Under a centralized organizational arrangement, which of the following is the advertising manager responsible for? Company A is a(n): Which of the following statements is true about account services? Which of the following can be stated a responsibility of a brand manager in a decentralized marketing system? The _____ department coordinates all phases of production to ensure the proper progression of the advertisement. The agency is using a _____ organizational system. AACSB Reflective Thinking Accessibility Keyboard Navigation Belch, 9 out of 11 people found this document helpful, Learning Objective: 03-03 To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist, With respect to the types of organizational structures, some advertising agencies prefer the. A. ... which of the following best defines creative strategy? We're looking for Apprentice Creative Content Assistant to join our team, could that be you? A boutique (French: ) is "a small store that sells stylish clothing, jewellery, or other usually luxury goods". They communicate using press releases, websites, and package designs. In this post, we have gathered a list of 120+ Boutique slogans being used by existing boutiques all over the world for your inspiration. A. it is not possible to improve one’s level of creativity B. creative people are quite eccentric and unconventional in most every aspect of life C. creative people score high in the personality dimension of openness D. creative people engage in convergent thinking when a creative solution is needed Loop Giveaways. Ilisa Creative Boutique Hospitality Design will help you get your brand talking to your dream clients and your properties where you want them: booked, rented, sold. Most of an advertising agency's expenses are in the area of: A _____ is an agency organizational structure in which each functional area is set up as a separate department. Company A is a(n): Direct-marketing agencies, sales promotion agencies and public relations firms are examples of: _____ perform specialized functions that the various participants in integrated marketing communication process use in planning and executing advertising and other promotional functions. 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