Uber Technologies Inc, the world’s largest provider of personal transport has surely made it into the top 10 of water-cooler conversations. These start-ups have applied process innovation to provide a better solution for both sides—the passenger and the driver. INNOVATION: THE CASE OF UBER QUYNH DOAN Senior Student at RMIT University E-mail: S3515535@rmit.edu.vn, qjen.doan2812@gmail.com Abstract - This paper presents a case study of Uber regards to innovation process and management. Uber: innovation or scam? It made it possible for the taxi- or cab-riding public to avail of Uber drivers – their cars and driving services – through the use of a mobile app on their smartphones. safety; (b) continued expansion to new countries and cities; and (c) improve existing value propositions and develop entirely new ones. UberEATS is on a mission to make eating well effortless for everyone, everywhere. [185] When a customer makes a request, drivers are notified on an official Uber mobile app and provided information about where Uber was founded by Travis Kalanick and Garett Camp in San Francisco, United States. Learn how you can leverage the Uber platform and apps to earn more, eat, commute, get a ride, simplify business travel, and more. There are probably good reasons why customers are turning to Uber services, be it the simplicity of the process or the unpleasant services of taxi drivers. When we speak of disruptive innovation, one of the examples that often crop up is Uber Technologies Inc. or, simply, Uber, which was able to transform the transport industry as we know it today. Our service connects customers to Uber-speed delivery from … Key activities. ... Disruption is a process. Therefore, it can be argued that operating at low costs thorough innovation is placed at the core of Uber business strategy. Boasting more than 8 million users, it is responsible for more than 1 million cab rides every day. Uber offers similar services in San Francisco, Boston, Chicago and Toronto. Now that Uber has achieved considerable scale, there are three types of key activities: (a) operational excellence, e.g. Uber was founded in 2009 and is currently present in 60 countries and more than 300 cities. Firstly, it studied a previous failure in which Uber failed to be innovative enough. As he started the process of logging off at 7:13 a.m. on New Year’s Day last year, Josh Streeter, then an Uber driver in the Tampa, Fla., area, received a message on the company’s driver app with the headline “Make it to $330.” The text then explained: “You’re $10 away from making $330 in … Safety the New York Times reported on concerns regarding the manner in which the Uber app notifies drivers about new requests for pick-up from customers. 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